Rum Festival Headliner Capleton Says He Is “Not Endorsing Or Promoting Alcohol”

(Dancehall Mag) – Rastafarian Reggae/Dancehall superstar Capleton is making it clear that despite being scheduled to headline the Jamaica Rum Festival’s concert, on June 25, he is not endorsing the consumption of alcohol.

In a post he shared of the event, which is scheduled for the Aqueducts in Montego Bay, Capleton also made a disclaimer, amidst questions being raised by some Jamaicans about his presence at the festival yet again.

“Capleton is NOT endorsing and NOT promoting any alcohol. This is a performance only,” the More Fire artist noted.

A few days ago, Capleton told The Gleaner that the world already knows what he represents “when it comes to the music and to the culture”, and so perform at the rum festival will do no harm to his brand.

“I’m doing an alcohol (sponsored) event – that cannot affect my brand in no shape or any form. You know the message is most important, so it’s all about the message. It’s all about the fire. You know what I mean? Rastafari to the fullest,” he had said.

In January 2020, Capleton also headlined the Jamaica Rum Festival, alongside a several other Rastas, including Freddie McGregor, Cocoa Tea, Kymani Marley and Spragga Benz.